Keyword Optimized SEO Copywriting for Agents & Broker Real Estate Web Sites and Small Business Owners

Using optimized web writing techniques can give your web pages a real rankings boost. This is because Google and other search engines like copy that "sounds natural." Of course there's nothing really "natural" about a computer trying to read your copy, but these wily search engines do a pretty good job of assessing the "naturalness" of your web copy.  So optimized web writing is a delicate balance between keyword density and readability.

I use Optimized Web Writing Techniques on my own Web Pages

I want to stress that the high Google rankings I have for many of my web pages are ORGANIC, meaning these pages ranked so high because of optimized web writing. In other words, the search engines liked my web copy.

Optimized Web Writing Out-Performs Most Other Web Advice

Here's the simple truth. My pages rank well not because I advertised my website. Not because I paid anyone including Google to position my pages. And most certainly not because I listened to the sales malarkey spun by my former canned real estate website peddler.

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Agent Websites are a Must if You Believe The NAR

As REALTORS, we are constantly told by everyone from the NAR to the agent in the next office that anyone who has bought a home in the past 10 years started their home search on the internet. Apparently agent websites are working for some agents. The question is how are these agent websites working? Are they generating leads or just generating more costs for agents' tight budgets.

No one is really anxious to admit that agent websites are not nearly as productive as advertised. And those of us who bought packaged websites from outfits like Advanced Access or Z-57 know the sting of no leads only too well.

One thing's for certain: All of these buyers who are apparently starting their searches on agent websites or the sites of their brokers weren't starting their searches on my Advanced Access website. That's when I decided to do something about and so can you.

Agent Websites can be Productive if they are "Optimized"

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Conventional wisdom used to suggest that writers just use commas where they would naturally pause in reading a sentence. Turns out this kind of invited people to engage in dramatic reading, which in turn gave way to throwing in long pauses and hence commas at every opportunity.

So, here's a better rule of thumb: try to avoid using commas and instead write shorter sentences. Long sentences may be fun to write but are not nearly as fun to read.

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So what do you know about "that."

About what?

No, about "that."

Sounds like an old Abbot & Costello routine but the word that is one of the classic pieces of excess baggage that can creep into a sentence without really serving any purpose. Technically a pronoun of one sort or another, "that" often finds itself coming along for the ride without really contributing anything to its meaning.

Consider these two sentences:

I want to tell you about something that I learned in school today.

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